Desire it,
Get It
the story
Thawab was born from a quiet belief that modesty carries its own kind of beauty and strength.
Founded by Dua, a textile designer with a heart for elegance, the brand began as a dream stitched with purpose.
The name Thawab reflects the reward in every sincere intention and graceful step.
Each abaya is designed to wrap a woman not just in fabric, but in dignity, confidence, and identity.
Because true beauty is not loud—it is modest, meaningful, and timeless. ✨
Fall collection
Our new Fall/Winter 2023 Collection features vibrant hues and varied textures in charming plaids and floral prints that pair back to easy-fitting and thoughtfully tailored silhouettes.
EVERY DETAIL MATTER
Since 2012, Innove Couture products have been made to last across generations, with a no-compromises approach to quality.
Innove Couture New York
217 Tueri Junction, New York, NY 10002
10:00 am – 7:00 pm Daily
